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In social media, bigger isn’t always better
Generating small business leads can be difficult, time-consuming and costly. Whether your business consists of ten employees or 200, using your resources effectively is of prime importance to the...
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Plan to Do Less and Accomplish More in 2014
It’s that time of year again. Time to grab your entire team and plan for the upcoming year. Wait, you mean, you don’t map out a formal plan for each year? Don’t worry, you’re not alone. Annual...
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The Little Holiday That Could: Marketing Mother’s Day for Your Small Business
Picture frantic shoppers rushing through aisles. Customers wheeling shopping carts, buzzing through store shelves in search of the perfect gift. No, it isn’t a big box retailer on Black Friday. It’s...
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From Passion Project to Small Business Success
Art comes in many forms, from paintings to luxurious pieces of clothing. For Austin, TX based small business, Square Feathers, designer and founder, Ron McIntyre, home furnishing and art pieces are his...
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Eight Easy Ways to Create More (and Better) Content
Every business today needs to rely on content as a significant driver to influence existing and prospective customers. But, as I’m sure you’ve come to appreciate, producing content, writing things...
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Small Business Secrets from the Lemonade Stand
I was driving down the street in my neighborhood on a recent sunny Saturday when I spotted an odd sight. Two groups of neighborhood kids had set up lemonade stands on opposing sides of the street, each...
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Brand Building for the Competitive Entrepreneur
Today, authority is it. If you’re an entrepreneur, coach, consultant, professional service provider or salesperson, your perceived authority is what gives you a significant competitive advantage. In...
View ArticleFrom “Buzz” to Bucks: Make the Most Of Event Marketing
Events can be great marketing tools for a small business. According to digital asset management firm WebDAM, 67% of business-to-business marketers consider event marketing the most effective strategy....
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Five “Not-To-Miss” Holiday Prep Tips for Every Small Biz
With less than a month out from the “busiest day” for many entrepreneurs and small business owners, preparations are in full swing for the holiday selling season. According to the National Retail...
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